Why You Need to Include Voice Search in Your Digital Strategy

Voice assistants may have got off to a somewhat shaky start, but things have really started to gain traction as of late.Once something of a novelty for pure entertainment, more people than ever before have come to rely on voice assistants and related functionalities for a variety of everyday purposes.Far beyond the ease of hand-free calling and messaging, voice is gradually taking over as the way we interact with the technology around us.

So with this in mind, what follows is a brief overview of four reasons why now really is the time to include voice search in your digital marketing strategy:

1. Boost Accessibility
First and foremost, voice search is becoming more and more popular among some of the world’s most important consumer markets. Millions are using the likes of Google Home and Amazon Echo to go about their online activities on a daily basis. Unless you focus on voice search, you cannot expect to attract these dynamic modern audiences. To bring voice search into your strategy is to open yourself up to the widest possible audience worldwide.

2. Long-Tail Terms
Those who use voice search tend to use much longer and more detailed search terms than those who use standard search engines. They know exactly what they want and they go into huge detail with their requests. This in turn gives the respective business the opportunity to target much longer search terms and phrases, diversifying and improving the scope of their SEO profile in the process. Sufficient focus on traditional search and voice search resulting in unified SEO campaigns of limitless potential.

3. Attract More Local Traffic
Anyone looking to pull in as much local traffic as possible should immediately begin taking voice search a little more seriously. Once again, it’s all down to the way in which the average web user approaches voice search entirely differently to conventional text search. They’re far more likely to be specific – “What’s the closest restaurant to me right now?” or “Is there a good place for sushi near Redford Avenue?” Highly specific search terms and phrases that can be used to provide them with very specific and accurate answers. The traditional textual equivalent perhaps being something along the lines of “Cheap sushi in Manchester” – far less specific.

4. Better Overall SEO Appeal
Last up, it’s worth remembering that the richer and more diverse your SEO profile becomes, the more likely you are to win the approval of the major search engines. Google and Co. are always on the lookout for websites and web businesses that go the extra mile to address the needs of their respective target audiences. If you make it clear you’ve put the effort in, you stand to get far more out as a result. And as voice search is only set to grow in popularity and importance going forwards, now really is the time to get on board.